Who we are:

Everything we do at Paddle + Wake revolves around exploring nature. From getting the most out of every journey to chasing waters around the globe, we've charged ahead to innovate and change the way people enjoy the outdoors since the day we started.


Where we started:

Paddle and Wake was founded out of a Gower back yard, and today serves a pivotal role in growing paddle boarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting the world's best riders, and pushing more people to experience paddle boarding.


What we stand for:

We’re not just another paddle board company.  We’re agile, disruptive and most importantly customer focused. We take feedback from our customers to deliver the best products and customer service possible. Period.


Our boards sit at the intersection between engineering and art, and are priced to make the sport more accessible to everyone, without compromising on quality.


The 9 values we live by:

Agile - To be flexible and respond to situations quickly

Decisive - The ability to take ownership, responsibility and make decisions

Versatile - To be able to adapt or be adapted to many different functions or activities

Energetic - To use all energy, strength and determination; stamina

Neat - To demonstrate efficiency and keep things tidy and in order

Truthful - To be genuine, accurate and honest

Understanding - To be sympathetically aware of other people's feelings; tolerant and forgiving.

Respectful - To be humble, to listen and respect everyone

Enterprising - To have or show initiative and resourcefulness



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